q=%28%E7%BE%8E%29%E8%8F%B2%E5%88%A9%E6%99%AE%C2%B7%E7%A7%91%E7%89%B9%E5%8B%92%28Philip+Kotler%29%EF%BC%8C%28%E7%BE%8E%29%E5%87%AF%E6%96%87%C2%B7%E8%8E%B1%E6%81%A9%C2%B7%E5%87%AF%E5%8B%92%28Kevin+Lane+Keller%29%EF%BC%8C%28%E7%BE%8E%29%E4%BA%9A%E5%8E%86%E5%B1%B1%E5%A4%A7%C2%B7%E5%88%87%E5%B0%94%E5%86%85%E5%A4%AB%28Alexander+Chernev%29%E8%91%97&searchType=standard&isFacet=true&view=standard&searchWay=author&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
rows=10&searchWay0=marc&logical0=AND
(美)菲利普·科特勒(Philip Kotler)，(美)凯文·莱恩·凯勒(Kevin Lane Keller)，(美)亚历山大·切尔内夫(Alexander Chernev)著
